Since Disney+ has launched I personally feel the entire UX of it needs to be revisited. There are numerous quality of life features that still seem to be missing. My first step in better determining some of the issues was to figure out what the primary audience is. According to Statista before the service was released 30% of 18-29-year-olds and 28% of 30 - 44-year-olds said they were somewhat likely to subscribe. Additionally according to the Observer around 50% of households in the U.S. with children under 10 have subscribed to Disney+ as of March 17th, 2020. They also report that 40% of adults 18-24 have subscribed due to Marvel and Star Wars.

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Based on this data it appears that there are two types of target audiences for Disney+. There are young adults in their late teens and early 20s that are subscribing for the more adult content. Then there are the families with younger children that are there for the family-friendly and children shows/movies. Both audiences will have different frustrations and motivations.

 

A common frustration for the family audience would be things causing confusion or not being as easily understood. For example, as of right now Disney+ sometimes will wait over 20 seconds before it begins playing the next episode of a show. For children, they may be wondering why their show isn't starting. Even when the next episode button is pressed that can take a while to be recognized taking up to 10 seconds just to play the episode. Additionally, it can be difficult to find the show you were last watching or your list of shows. Children tend to have their set show and they want to keep watching them, so that should be streamlined a bit more. Another frustration would be leaving a movie you just watched. When a movie ends you can't exit back to the show you just watched. It starts immediately playing something that's recommended and you have to exit back to the title to be done with it.

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For the young adult audience, they tend to have specific things they want to watch ie. Marvel or Star Wars. Some frustrations from them may be finding said types while scrolling. They may try to look for something new but then decide they want to watch from one of the mentioned groups after they've scrolled down. Now they could scroll back up, but then they would lose their place. When deciding between two shows ease of access is important. If the groups were on the header they could simply pull down for the header and find what they want to watch faster.